UAE telecoms group e& is returning to its original Etisalat brand identity, four years after changing the company’s name. The move was announced in the presence of Sheikh Mansour bin Zayed as the Abu Dhabi-based company marks 50 years since its formation. ‘Etisalat is the name we are taking forward – a name that reflects our heritage, our strategy and our ambition for the AI era,’ the company said. The group said it is pushing for AI-led growth, including plans to expand international connect