A costly rebrand comes full circle. After millions spent building e&, the brand is now going back to etisalat - just in time to mark 50 years of the company’s existence and growth. >> The irony is that the majority of subscribers and end-users continued calling it etisalat even after the e& rebrand! >> For media and branding insiders, it’s a fascinating case study in the cost of changing a name… and the cost of changing it back. @etisalat @etisalatUAE #etisalat #50Yearsetisalat #tech #telco